Siddartha "touch grass"
Siddartha "BLINK"
Aux Tale Gravy Music Group is a Toronto-based record label, dedicated to developing richness, shifting the culture & changing the status quo in world music. From our cookhouse to the world, Aux Tale Gravy’s dynamic team shares a signature ‘one pot’ recipe of simmering spices serving a variety of cultural music dishes that ‘feed the people’, everywhere. Aux Tale Gravy is passionate about working with an authentic roster of artists, creating lasting ‘legacy work’ preserving unique sounds in an international commercial music landscape.
Radio Marketing
Aux Tale Gravy Music Group extends its cultural storytelling to the airwaves with tailored radio marketing campaigns. We specialize in securing airplay for world music across local, national, and international stations, amplifying diverse voices and genres like Hip Hop, Reggae, and Punjabi. Our team strategically pitches your music to radio programmers, curators, and tastemakers, ensuring your sound reaches the right audiences. Through direct distribution to platforms like CBC Music, SIRIUS XM, and Earshot, we place your work on influential stages, connecting with key curators and networks. From campus and community stations to commercial networks, ATG’s approach blends innovation with deep cultural understanding, creating authentic connections between your music and listeners worldwide.
Music Distribution
Aux Tale Gravy Music Group in partnership with our partners at Rayzor Distribution, offers a comprehensive global digital distribution package that bridges cultural storytelling with cutting-edge strategy. This service includes releasing music across all major streaming platforms, building connections with key e-retailers, asset management, seamless platform delivery, and strategic playlist positioning. True to our vision of transforming the ordinary into the extraordinary, our team actively advocates for your music with digital service providers, pitching for prime placements on platforms like Spotify, Apple Music, Amazon Music, and YouTube Music. We also equip artists with the tools to optimize and verify their profiles, create impactful pre-save/add campaigns, and gain actionable insights through access to customer data—all designed to amplify your artistry on a global scale.